Not so long ago, marketing a restaurant was a much simpler task. The competition was usually limited to your local neighbourhood, and word of mouth was enough to keep customers coming through the door. People might even have had your leaflet tucked in a kitchen drawer, ready to remind them to visit.
But times have changed. With the rise of the internet, your restaurant is now a small paddleboat in an ocean full of giant ships. Standing out has become a lot harder. Don't worry—this guide is here to help. Let's look at some straightforward, affordable steps to bring more attention to your restaurant and get those tables booked.
1. Optimise Your Online Presence
Your online presence is often the first impression diners will get of your business. Many people browse menus online before deciding where to eat, so it's essential to make a good impression.
How to Get Started:
- Secure Your Domain: Register a domain name that matches your business. Affordable options like GoDaddy or Namecheap are great places to start. They often include a website building service too (more on that next).
- Build a Website: Use services like Wix or Squarespace for a budget-friendly DIY approach. You may even find that your domain registrar offers a similar service. Alternatively, hire a freelancer for a more tailored look (this can be more expensive).
- Keep It Functional: Ensure your site loads quickly, works well on mobile devices, and includes vital details like your menu, hours, and location.
Having a polished and informative website makes it easier for diners to choose you.
2. Claim Your Google My Business Listing
This one's a no-brainer. A Google My Business listing makes it easy for customers to find you in local searches and on Google Maps.
How to Get Started:
- Claim Your Profile: Head to Google My Business and claim your restaurant listing.
- Add the Essentials: Include your address, contact info, hours, and a link to your website or booking page.
- Show Off: Upload high-quality photos of your dishes, dining area, and anything else that showcases your restaurant's personality.
Encourage diners to leave reviews—they're great for improving your visibility in search results.
3. Use a Reservation System That Works for You
An easy-to-use booking system is a must. It makes it simple for diners to secure a table and reduces the risk of no-shows.
How to Get Started:
- Pick the Right System: Platforms like Make a Rezzy are affordable and straightforward, charging just £1 per cover with no subscription fees.
- Add It Everywhere: Embed your booking widget on your website, social media pages, and even your Google profile.
- Promote It: Make sure people know they can book online. Share the link across all your platforms.
A streamlined system makes reservations effortless for your customers.
4. Encourage Customer Reviews
Good reviews are gold. They help build trust and can significantly boost your restaurant's reputation.
How to Get Started:
- Ask Nicely: After a great meal, ask your diners to leave a review on Google, TripAdvisor, or Yelp.
- Make It Easy: Include a QR code on receipts or table cards that links directly to your review page.
- Engage With Feedback: Respond to reviews, both good and bad. Thank happy customers and address complaints professionally.
Happy customers sharing their experiences will help bring in more bookings.
5. Leverage Social Media Marketing
Social media is one of the most powerful (and free) tools at your disposal. Use it to connect with your audience and showcase what makes your restaurant special.
How to Get Started:
- Post Regularly: Share beautiful photos of your dishes, behind-the-scenes moments, and customer testimonials.
- Engage With Followers: Reply to comments, run polls, and ask for feedback to build a stronger connection.
- Expand Your Reach: Use hashtags, geotags, and collaborations with local influencers to reach more people.
Want to go the extra mile? Create an "Instagram-worthy" corner in your restaurant to encourage diners to post and tag you.
6. Offer Unique Experiences
Stand out by offering something diners can't get anywhere else. Special experiences create buzz and keep people coming back.
How to Get Started:
- Get Creative: Think themed nights and chef's table experiences.
- Spread the Word: Promote these events on your website, social media, and through email.
- Make It Exclusive: Limited-time offers create urgency and excitement.
Diners love unique experiences, and they're likely to share them with others.
7. Build a List of Contacts
Keeping in touch with past customers is much easier than finding new ones. A strong email list can be your secret weapon.
How to Get Started:
- Celebrate Special Occasions: Send emails for birthdays or your restaurant's anniversary.
- Run Competitions: Ask customers to share photos of their meals for a chance to win a free dish.
- Announce Changes: Let your list know about new menu items or upcoming events.
A loyal audience is your best bet for steady business.
8. Promote Off-Peak Dining
If your restaurant is quieter at certain times, create incentives to draw people in during those hours.
How to Get Started:
- Create Deals: Offer discounts or special menus for off-peak hours.
- Advertise Smartly: Use social media and email campaigns to spread the word.
- Check the Numbers: Track how these offers perform and adjust as needed.
Filling those quiet times can boost your revenue without additional costs.
9. Partner with Local Businesses
Working with other local businesses can expand your audience and create new opportunities.
How to Get Started:
- Find the Right Partners: Look for businesses that share your target audience, like gyms or boutiques.
- Create Joint Offers: For example, "dine and shop" discounts can benefit both parties.
- Promote Together: Share each other's offers in-store and on social media.
Collaboration is a win-win for you and your partners.
10. Focus on Customer Experience
A happy customer is your best form of advertising. Exceptional service turns diners into loyal regulars.
How to Get Started:
- Train Your Team: Make sure staff are friendly, knowledgeable, and attentive.
- Ask for Feedback: Use surveys or casual conversations to learn what diners love and what you can improve.
- Add Personal Touches: Remember regulars' preferences or send thank-you notes for special occasions.
When people feel valued, they'll keep coming back—and bring their friends.
Final Thoughts
You don't need a massive marketing budget to boost restaurant reservations. These tips are affordable, easy to implement, and can make a big difference in your business.
If you're ready to make booking simple for your customers, try Make a Rezzy. With no subscription fees and just £1 per cover, it's an easy way to manage reservations and grow your business.
Sign up for free today and see the difference it can make!